Banks Aren't the Bad Guy by Karla Jo Helms

How Involving Your Community Bank Is Easier Than You Think
When it comes to raising community awareness about a special interest,
a local charity or a health concern, don't overlook your community
bank. That's right; community banks are in the business of doing
business in the community - FOR the community. In fact, according to
Robert Sumner, CEO of First National Bank of Pasco (FNB Pasco) near
Tampa, Florida, "Banking is a people business. Believe it or not,
bankers get into the business to help people, as well as to make
money." Banks make great partners for a variety of reasons: 1.)
Marketing without marketing: For one, they are often looking for ways
to make their presence known in the community. Many small, local or
community branches prefer to limit their marketing budgets to devote
to direct customer concerns such as insurance, safety or program
offerings, so sponsoring a local or charitable event gives them high
visibility for low cost. 2.) At home in the crowd: Also, community
banks want to work within their community to spread the word about
their various services. Such banks thrive on close, personal
relationships versus bulk deposits or banking programs, so community,
school and charitable events just make good sense for banks. Here they
can rub shoulders with potential customers in a non-threatening way
and, frankly, let people know how they can help. 3.) A mutual
relationship: Finally, banks lend credibility to your event while your
event lends credibility to their bank. Seeing a bank logo on your
giveaway tote bags, ball caps, stress release balls or pennants gives
people the feeling that your organization is not only well-respected
but well-backed. Likewise, community banks in particular thrive on
being a part of the community they serve. Sponsoring your event isn't
just a wise business decision for them; it just plain makes for good
neighbors!

Now more than ever, banks are eager to help polish up their image in
the community, in local business and in the local press. When it's
time for your next fundraiser, business or school partnership, head to
your community bank first to utilize this vital community and business
member. In order to take advantage of your local community bank's
community interest, consider reaching out to their PR person before
planning your next event. You never know when a single well-placed
call could just result in your top-place corporate sponsor!
About the Author
Karla Jo Helms is a published author and PR Strategist. She can be
reached at kj@jotpr.com